Don schultz
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Brand Babble: Sense and Nonsense About Branding
Brand Babble: Sense and Nonsense About Branding
Autores: Don E. Schultz e Heidi Schultz
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Autores: Don E. Schultz e Heidi Schultz
Measuring Brand Communication ROI (Plastic Comb)
Measuring Brand Communication ROI (Plastic Comb)
Autores: Don E. Schultz e Jeffery S. Walters
Strategic Brand Communication Campaigns
Strategic Brand Communication Campaigns
Edição em português: Campanhas Estratégicas de Comunicação de Marca Autores: Don E. Schultz e Beth E. Barnes
Communicating Globally
Communicating Globally
Autores: Don E. Schultz e Philip J. Kitchen
The New Marketing Paradigm: Integrated Marketing Communications
The New Marketing Paradigm: Integrated Marketing Communications
Edição em português: O Novo Paradigma do Marketing: Como obter resultados mensuráveis através do uso do database e das comunicações integradas de marketing
Autores: Don E. Schultz, Stanley I. Tannenbaum e Robert F. Lauterborn
Integrated Marketing Communications: Putting It Together & Making It Work
Integrated Marketing Communications: Putting It Together & Making It Work
Autores: Don E. Schultz, Stanley I. Tannenbaum e Robert F. Lauterborn
A Reader in Marketing Communications
A Reader in Marketing Communications
Autores: Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle e Don E. Schultz
Essentials of Advertising Strategy
Essentials of Advertising Strategy
Autores: Don E. Schultz, Stanley I. Tannenbaum e Anne Allison
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